Content marketing helps businesses in acquiring customers and eventually leading them to make quicker decisions in terms of purchasing the products. We can categorize Content Marketing into various categories such as;
Social Media Content Marketing
Here are a number of platforms (e.g. Facebook, Instagram, Pinterest, LinkedIn, Snapchat) to work with and several ways you can create and share content on each of them (e.g. photos, live videos, pre-recorded videos, stories).
Infographic Content Marketing
Infographics display content, information, and data in an easy-to-understand, graphic format. With a mix of simple wording, short statements, and clear images, infographics are a great way to effectively communicate your content.
Blog Content Marketing
Blogs are a powerful type of inbound content and allow for a lot of creativity in terms of their purpose and topic. With a blog, you can do things like promoting other internal and external content and blog articles via links, add social share buttons and incorporate product information.
Podcast Content Marketing
Podcasts allow for a lot of creativity as they can be about any topic of choice. Additionally, you determine other factors related to the podcast such as cadence of episodes, who's on the podcast, where you advertise the podcast.
Video Content Marketing
The Video Marketing can boost conversions, improve ROI, and help you build relationships with audience members.
Paid Ad Content Marketing
Paid Ads can help you reach a broad audience and allow you to position yourself in all of the places you want to be seen — paid ads are especially beneficial when paired with inbound marketing.
This Content Marketing course by Uplatz covers all topics related to Marketing products or services through contents and also will help you the learnings or techniques put into practice. You can also use these skills to get a job in the booming digital marketing space. This course is for Entrepreneurs, digital marketers, freelancers, online course creators, YouTubers, social media influencers.