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Content Marketing

Content marketing helps businesses in acquiring customers and eventually leading them to make quicker decisions

Course Description

Content marketing helps businesses in acquiring customers and eventually leading them to make quicker decisions in terms of purchasing the products. We can categorize Content Marketing into various categories such as;

 Social Media Content Marketing

 Here are a number of platforms (e.g. Facebook, Instagram, Pinterest, LinkedIn, Snapchat) to work with and several ways you can create and share content on each of them (e.g. photos, live videos, pre-recorded videos, stories).

 Infographic Content Marketing

 Infographics display content, information, and data in an easy-to-understand, graphic format. With a mix of simple wording, short statements, and clear images, infographics are a great way to effectively communicate your content.

 Blog Content Marketing

 Blogs are a powerful type of inbound content and allow for a lot of creativity in terms of their purpose and topic. With a blog, you can do things like promoting other internal and external content and blog articles via links, add social share buttons and incorporate product information.

Podcast Content Marketing

Podcasts allow for a lot of creativity as they can be about any topic of choice. Additionally, you determine other factors related to the podcast such as cadence of episodes, who's on the podcast, where you advertise the podcast.

Video Content Marketing

The Video Marketing can boost conversions, improve ROI, and help you build relationships with audience members.

Paid Ad Content Marketing

Paid Ads can help you reach a broad audience and allow you to position yourself in all of the places you want to be seen — paid ads are especially beneficial when paired with inbound marketing. 

This Content Marketing course by Uplatz covers all topics related to Marketing products or services through contents and also will help you the learnings or techniques put into practice. You can also use these skills to get a job in the booming digital marketing space. This course is for Entrepreneurs, digital marketers, freelancers, online course creators, YouTubers, social media influencers.

Goals

  • Learn a content creation framework for producing effective content on a consistent basis
  • Create and repurpose content that both humans and search engines will love
  • Become a stronger, leaner, and more strategic content marketer
  • Creating your content marketing strategy
  •  Coming up with ideas for online content
  •  Writing SEO-friendly content for the web
  •  Improving existing content so that it can rank in search engines
  •  Building your content marketing team
  •  Advertising online with Google, Bing, or Facebook


Prerequisites

  • Enthusiasm and determination to make your mark on the world!








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Curriculum

  • Why Content Marketing?
    10:45
    Preview
  • Primary Social Media Platforms
    24:38
    Preview
  • Content Marketing Platform - Medium
    29:57
    Preview
  • Content Marketing Platform - EzineArticle
    30:04
  • Content Marketing Platform - wikiHow
    30:00
  • Content Marketing Platform - Reddit
    30:44
  • Content Marketing Platform - BizSugar and DZone
    31:19
  • Content Marketing _ Promotion - HubPages
    31:10
  • Quora
    30:01
  • Off-page Guest Post
    31:16
  • Off-Page Social Bookmarking
    30:58
  • Off-Page Blog Commenting
    32:03
  • Off-page Press Release
    31:23
  • Off-Page Forum Posting
    22:19
  • Off-page Infographics
    21:53
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Content Marketing
This Course Includes
  • 6.5 hours
  • 15 Lectures
  • Completion Certificate Sample Certificate
  • Lifetime Access Yes
  • Language English
  • 30-Days Money Back Guarantee

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