Digital marketing is a broad concept and includes various channels like search engine optimization, search engine marketing, email marketing, social media marketing, inbound marketing, content marketing, and web analytics.
The digital strategy should have the right mix from a business and customer perspective. Therefore, the right "digital marketing" plays a key role in a brand’s success. This course helps us learn how to achieve marketing objectives through the application of digital technologies, or, in other words, through the use of electronic communications technology.
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