These days, creating great content just isn't enough when it comes to ranking in search. Google doesn't care how interesting your content is – it cares about how interesting other people think your content is. And Google measures that primarily through links to your website, or backlinks. Backlinks are one of the most important factors in how search engines figure out how high they should rank your content. The practice of link building is nearly as old as the internet itself. Although it's changed over the years, link building is still very important to reaching that number one spot in search results.
Why? Because backlinks are a signal to Google that your site is a high-quality resource that people want to reference. That means that sites with more backlinks – and higher quality backlinks – tend to earn higher rankings in search. The folks at Google said it themselves – they said, "In general, webmasters can improve the rank of their sites by increasing the number of high-quality sites that link to their pages."
Understanding how search engines perceive links, how search engine algorithms rank sites, and what goes into building high-quality links.
What you’ll learn by taking this Link Building Course:
My name is Sina Rezaei and I've been a Holds a Digital Marketing degree from the University of Illinois Urbana-Champaign. I've been studying and implementing leading SEO practices for years. I help my clients attract new customers as well as make more sales to their existing customer base using both digital and offline marketing tactics. Having several years of experience in the marketing and business industry I’m able to identify the pain points of a business and provide them with solutions.
I'm excited to share the link-building knowledge that I've learned over the years to help your site move up on search engine results pages.
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